Ethical kids fashion

We believe in business that is fair to people and kind to our planet.
Our designs are comfortable, easy-to-wear and fun. 

About us

We are part of the #fashionrevolution. What does that mean? It means that we believe in business as a force for good, and making fashionable clothes for kids in a way that is fair to people and kind to our planet. We apply our creativity throughout the whole process, from design to production, marketing to logistics. We create colourful, fresh and lasting fashion for kids. Our designs are comfortable, easy-to-wear and fun. We are lively, open, curious, enthusiastic and creative. We are part of a new fashion world of free spirits, no matter where they are or where they live. We bring The Extra Smile to you!