The Extra Smile - ethical kids fashion

Your purchase makes the world a greener and fairer place.

ethical kids fashion

We believe in business that is fair to people and kind to our planet.

Our designs are comfortable, easy-to-wear and fun. 

Our Collection

About us

We are part of the #fashionrevolution. What does that mean? It means that we believe in business as a force for good, and making fashionable clothes for kids in a way that is fair to people and kind to our planet. We apply our creativity throughout the whole process, from design to production, marketing to logistics. We create colourful, fresh and lasting fashion for kids. Our designs are comfortable, easy-to-wear and fun. We are lively, open, curious, enthusiastic and creative. We are part of a new fashion world of free spirits, no matter where they are or where they live. We bring The Extra Smile to you!


Louise was playing in Battersea Park, wearing the "Recycling is Magic" T-shirt! She is a smart and strong-minded girl, and proud to advocate for responsible clothing!

Clemence, London

I bought a pair of Milo pants for my son and was really happy with the fit and the quality of the piece. My son loves them and I do too (and we are rarely in agreement). Thank you!

Mado, Paris

My son loved the shirt! Eye-catching and fun print, soft and cooling cotton in short-sleeves. Easy-to-wear shirt for tropical climates. Looks great for both casual or dressy occasions. Good job Extra Smile! Looking forward to more stylish clothes for boys!

Jocelyn, Singapore