The scrunchie is back with a bang and we are delighted!


A wind of nostalgia is blowing through our hair. After the hairpin and the headband, the scrunchie is back. In 2020, girls and women across the globe are wearing it with more elegance than ever.

At the top fashion shows, scrunchies and pony tails were everywhere: Chanel, Oscar de la Renta, and even Balmain, made it part of their new look.

At The Extra Smile, we were unable to resist this comfy and trendy fashion accessory!

Is there anything cuter than a hair accessory that matches your outfit? Our three colour versions perfectly combine with our dresses, tops and pants.


The scrunchie

The very first scrunchie (an elastic wrapped in fabric) was invented in 1969 in the United States. It was when the hair accessories brand Scunci launched its first favorites in 1987 that the trend exploded around the world. Colourful, fun and relaxed, it perfectly matched the dress codes of the late 1980s and early 1990s. For a whole decade, the scrunchie became an essential accessory for young girls to style their hair in a classic ponytail, a bun, a braid, or cute pig tails.

In the 2000s, scrunchie’s popularity ran out of steam. Thin black elastic bands took over. Worse, Carrie Brashaw declares in "Sex and The City" that the scrunchie is officially old-fashioned and cheesy! Result: the scrunchie was demoted to the rank of shameful hairstyles that we wear only at home, to keep our hair out of our face whilst brushing our teeth...


Scrunchie’s comeback

After years of absence, the scrunchie is trendy again. Pinterest even observed a global increase of + 6309% for searches of "scrunchie"!


How to be ultra fashionable?


Style your kid’s hair in a high ponytail, like a palm tree, and then wear the scrunchie around it. It’s a big hit this season.


What else to consider?

Dry your kid’s hair, as it is not a good idea to put a scrunchie in wet hair. Put a brush through their hair, unless it’s curly.

Style your kid’s hair in a braid, ponytail or bun and then put the scrunchie around it.

Wrap it around your wrist ! That is the newest trend !


A little something extra

Scrunchies don’t damage our kids’ hair and this is a great bonus. The fabric of the scrunchie covers the elastic and prevents our children’s hair from being too tight and from breaking. We love it!

Our scrunchies are made in dignity in Cambodia by the workshop of the NGO Pour Un Sourire d'Enfant, from organic cotton.

Check out all our accessories here.