Pre-Loved is totally trendy!

Where did your kid’s clothes come from? Really, do you know?

That's an important question to ask, considering that we globally consume about 80 billion new pieces of clothing each year.

Up until recently, most of us had only a vague idea about the fashion industry’s true colours.

Thankfully, earth-aware journalists and activists have been working hard to bring attention to the negative impacts of the fashion industry – even kid’s wear doesn’t escape the impacts.

Some of the most jaw-dropping statistics about our current fashion industry

  • The fashion industry is responsible for 8% of global emissions and 20% of all industrial water pollution worldwide
  • The equivalent of one garbage truck full of clothes is burned or dumped in a landfill every second
  • Up to 85% of newly produced textiles go into landfills each year
  • 2 million Olympic-sized swimming pools could be filled each year with toxic wastewater from the dyeing process alone

If you’re reading this blog, you probably already care about doing better.

So, I’m excited to announce a new feature on this webshop: a new service that allows customers resell clothing they are no longer using.

Said another way: is your kid no longer wearing their wonderful ethical garments that The Extra Smile produced? Now you can resell them directly on this website and get store credit that allows you to renew the wardrobe of your kids with newer and larger-sized garments. Just create an account, then select the item to sell, and it will be available for another sustainable parent to buy. 

If you have an item to sell, go ahead and try it – The Extra Smile is one of the first brands to test this new service!


Why is buying pre-loved the best way to reduce the impacts of fashion?

No new virgin resources are needed to produce that used item for your child: no new cotton is grown, wool sheared, synthetics fabricated. No additional material is wasted, no more chemicals for production, no new nothing, nada.

Someone already took that initial purchasing footprint onto themselves, and you’re now able to do something environmentally positive by giving it a second life. Why let good quality clothing go to waste?

In addition, you'll save money and it is totally trendy. 

Check the Pre-Loved shop window and extend the lifetime of The Extra Smile's eco-friendly and ethical garments. Be sure to only order an item that is shipped within your country, as to be eco-friendly and cost-efficient.


This is a guest blog post by Adam Siegel, founder of Recurate.