What's in my clothes?

  What’s your kid’s favourite garment? A sweater, a vest or a T-shirt? Many of your child’s clothes are made of cotton. After polyester, cotton is...

When I started searching for organic fabrics for our first ethical kids collection, I had not expected to discover so many natural fibers! There is ample choice: linen, banana fiber, hemp, alpaca, lyocell from eucalyptus, Lenpur from white pine, Ingeo fiber fromcorn sugar, fiberglass nettle, organic cotton, coconut fiber, bamboo fiber, apple leather and milk fiber. 

When it came to embroidering our T-shirts, we came across an unexpected sustainability challenge: our supplier’s embroidery machines are set up to work with polyester yarn. Surely this was not a problem? 

Well, we thought it was. We had made all this effort to source and pay for GOTS-certified cotton, and then we’d pollute them with polyester embroidery? We couldn’t let that happen.