Our purpose

When Samantha and I decided to launch an ethical and stylish fashion brand for kids in April 2018, we really thought things would go a lot faster and smoother. Little did we know that we had a lot of ground to break.

By the end of last year, we realised that we were in the slow fashion business, which meant that things were, well, slow.

Black Friday originated in the United States in 1952, as a big shopping day to kick off the Holiday Season. In the last decade, it started to get a foothold in Europe, and it is seriously getting out of hand.

Thankfully, more and more brands are opting out of this craziness, and we are proud to be one of them.

People ask us: why are you producing in Cambodia? Indeed, Cambodia is not an obvious choice for sustainable fashion.  Read our story of how we ended up producing our beautiful garments in Khmer's Land, and how we aim to move the needle for Cambodian apparel workers.