We hadn’t seen this coming. Neither did we have a roadmap in case business and society would get to a halt. All of a sudden, parents all over the world - including Samantha and I - had to juggle homeschooling and telework, whilst keeping the house more or less tidy, and organizing three meals a day. And baking, lots of baking.
During my 7-week visit to Europe, I talked to plenty of people who could enlighten me about the going rate of kids fashion.
Let me tell you it was an interesting journey. On the one hand, quite some people were trying to convince me that price was *the* decisive factor for parents. According to this logic, consumers don’t care whether it was made by kids or slaves, as long as they can buy what they need (or want). And kids grow out of their clothes so fast, so who would pay a premium price for something that has such short utility? Another person told me that even high-earners were proud to score discount deals at fast fashion retailers for their offspring. Ha!
Black Friday originated in the United States in 1952, as a big shopping day to kick off the Holiday Season. In the last decade, it started to get a foothold in Europe, and it is seriously getting out of hand.
Thankfully, more and more brands are opting out of this craziness, and we are proud to be one of them.
People ask us: why are you producing in Cambodia? Indeed, Cambodia is not an obvious choice for sustainable fashion. Read our story of how we ended up producing our beautiful garments in Khmer's Land, and how we aim to move the needle for Cambodian apparel workers.