Celebrate Green Friday with us!

It’s that time of the year. Black Friday - and its wingman Cyber Monday - are here to seduce us and make us buy things we don’t need or want. 

Thankfully, more and more brands are opting for a Green Friday, and we are proud to be one of them. 💚

Choose Green Friday instead

Owning more things doesn’t make people happier - we all know that. And yet, hundres of millions of consumers will open their wallet for some “really good deals” over the weekend.

Don't shop until you drop. Think of the consequences of your purchases on your bank statements, the environment, the people who make and dispatch the products you buy. Buy less, and buy better.

The Extra Smile goes green

We aren't a fan of Black Friday or consumerism. However, it's a fact that lots of people will be searching the web for Christmas presents during these dates.

As a social enterprise, we don't want you to buy MORE. But if you have decided to buy a present for a cool kid, we'd love you to consider us. 

We won't reward you with a discount, but we'll plant one tree for each accessory or garment you buy from us, in collaboration with the great people from Bwoods 

Some gift ideas:

  • Luxury alpaca wear: the timeless scarves, hats and pullovers from the Dream Out Loud collection are made of supersoft organic cotton and superfine baby alpaca by Chilean artisans,
  • Practical basics: our Sustainable Basics and especially Raven's hoodie are popular with many cool kids,
  • Cute pins and necklaces: the Boijoux co-creations make anyone smile and add a dash of fun to any outfit.

We are very grateful for your support and thanks to responsible consumers like you, our company is making it through the motions of 2020.

Also, the planet, our supply chain and future generations say thank you.  🙏🏻



*** this article was first published on 27 November 2019, and updated on 10 November 2020 ***